“Branding” has created a special brand inside my heart. The man behind instigating the brandophile (I am not a cigar band collector, but a brand lover) inside me is – I would call “nuts”. He is an IIT (Indian Institute of Technology) and IIM (Indian Institute of Management) alumnus. In fact he is a gold medalist at both the top institutions. We call him “GB” and he loves the monicker.
sanjib
High five branding – creating strong brands catering to all the senses
Starting on a cheery note – let me start with an anecdote. During my college days, I was bunched in hostel together with like-minded friends and we ended up having frequent drinking sessions in the name of ideating. Once we had just started pouring drinks and as we were to raise the toast, one of my seniors asked, “Do you know why we tinkle the glasses before starting to drink?”
Make your brand more visible
What are the cheapest ways to step up your brand recognition? This is the most asked and nerve-wracking question to the brand managers and corporate communication specialists. And the frequent reply is – “Rome was not built in a day, it takes time to get your brand recognised”.
Cattle oldage home to conserve vultures
When a man dies, people come together, praise the good deeds of the person and take his body for the final rites. However, in Lalmatiya village of western Nepal, the local communities organize an honouring procession when old cattle die. They cover the carcass with a white piece of cloth, offer flowers and incense to the dead, chant mantras and dispose the body to a platform meant to be an eating table for vultures.
Their sounds will survive forever
For the last three years, Gautam Sapkota has been after birds and only birds. He follows the birds in national parks, forests, nearby gardens and central zoo in Kathmandu, and spends his time imitating their ways – the way the birds communicate with each other in different situations. And it’s really hard to believe – […]
A bus story
Two years back I was in a DTC (Delhi Transport Corporation) bus heading towards Connaught Place (CP) with a friend of mine. Mistakenly, we had occupied the row of seats meant for ladies (with ‘mahila’ – meaning lady written above the seats). As the bus stopped by a station, two young ladies got on the […]
Jhutti – The Rice Stalk Artistry
The month of November bears a special significance for Terai dwellers in Nepal. Usually regarded as the month of harvest it brings with it loads of joy to all. The fields, villages and streets are all filled with the aroma of freshly cut paddy. The granaries are generally full with newly harvested rice and the […]
Teach me tenderly
The sun was about to set. Although the day was coming to an end, the ticket selling counter at the Elephant Breeding Centre, Khorsor was packed with visitors. Crossing the counter, to me the sight of the huge stable was astounding – giant elephants were tethered to wooden posts with iron shackles. The mammoth animals […]