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Oracle Grid Computing to Support Future Business and Data Warehouse Growth: Taobao.com in China with 83 Million Concurrent Users Management

Oracle Grid Computing to Support Future Business and Data Warehouse Growth: Taobao.com in China with 83 Million Concurrent Users Management: http://www.iaskchina.cn/Report/view/id/10


Grid computing enables groups of networked computers to be pooled and provisioned on demand to meet the changing needs of business. Instead of dedicated servers and storage for each application, grid computing enables multiple applications to share computing infrastructure, resulting in much greater flexibility, cost, power efficiency, performance, scalability and availability, all at the same time.

Scale out computing capacity on demand in smaller units, instead of buying oversized systems for peak periods or uncertain growth. Remove unneeded or failed machines without interruptions in service, saving cost and ensuring business continuity. Manage all your systems end-to-end with integrated and automated administration and monitoring.

Oracle offers the most complete and field-proven portfolio of industry leading grid computing solutions, from the Web tier all the way down to middleware, database, servers and storage.

* Product Leadership—The world’s #1 database for grid and #1 application server for grid, with full clustering and management
* Consolidation—Non-dedicated, pooled IT resources which enable consolidation of hardware and data centers, resulting in lower costs and greener computing
* Operational Agility—On demand provisioning, proactive monitoring and top-down management to rapidly respond to dynamic business requirements
* Predictable Performance and Scalability—Clustering and virtualization technologies at all layers of the technology stack for predictable high performance and scalability
* Continuous Availability—Architecture for maximum availability, quality of service and data protection

Oracle Database 10g Sets New Record for TPC-H Three TB Benchmark
Achieves World Record Performance with Grid Computing
Oracle set the new world record TPC-H Three terabyte (TB) benchmark for Oracle Database 10g Release 2 using Oracle Real Application Clusters running on an HP ProLiant BL25p server blade cluster. With this achievement, Oracle sets up a new milestone as the fastest TPC-H clustered benchmark ever published, and continues to outpace IBM DB2.

With a server configuration made up of a 64-Node HP ProLiant BL25p cluster, each with one dual-core AMD Opteron 2.4 GHz processor and Red Hat Enterprise Linux 4, Oracle Database 10g with Oracle Real Application Clusters achieved a record-breaking performance of 110,576.5 QphH@3000GB with a price-performance ratio of $37.80/QphH@3000GB.

“Oracle continues to build upon its preeminent record for setting benchmark records in all the leading TPC size categories,” said Richard Sarwal, vice president of Server Performance, Oracle. “Our goal is to always provide customers with high-performance, highly scalable database systems and these record-breaking results are yet another demonstration of our commitment to that goal.”
News Facts
MoreVisibility, one of the world’s leading search engine marketing, optimization and design firms, has deployed Oracle® CRM On Demand to help solve key, complex marketing and sales challenges, including tracking revenue from Google AdWords, Yahoo Search Technology and MSN AdCenter, elimination of duplicate records, plus improved service and support.
Named to the Inc 500/Inc 5000 list for four years running as one of the nation’s fastest growing privately-owned firms, MoreVisibility hit a critical point in the company’s growth and recognized the need to make major, strategic changes to a cumbersome system that was not providing the business value required for their sales and marketing teams.
Faced with time-consuming leads management processes, disparate systems for sales and marketing campaign managers, lack of clean data and no reporting tools for sales teams, MoreVisibility chose Oracle CRM On Demand to deliver an easy-to-use, secure system with advanced features that could be seamlessly deployed – even with eight years of data migrated from the previous platform.
With improved service and support, the elimination of paper leads, powerful sales reporting tools for Google, Yahoo, MSN and the integration of Microsoft Outlook, MoreVisibility’s Oracle CRM On Demand deployment now enables increased visibility into their own data, rapid deployment with minimum training and an intuitive user interface.
Additionally, the MoreVisibility marketing organization benefits from time-savings and better views of customer data with streamlined campaigns featuring task management and web-based leads flowing into the database, as well as the identification and removal of duplicate records and campaign mapping from form posts.
Taobao.com, China’s largest online consumer-to-consumer (C2C) marketplace with more than 83 million registered users and over 80 percent of China’s C2C online shopping market share (1), deployed Oracle Database and Oracle Real Application Clusters to support its new data warehousing architecture.

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