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Sensory branding – tickling all five senses

EverestuncensoredThe place had old look – the furniture were old , stylish and the waiters wore typical Indian look, the ambience took me back to the old days. A soothing instrumental music permeated through the hidden speakers and the aroma of soft brewed coffee wafted around. It was the subliminal branding created by the Indian Coffee House (ICH) that attracted coffee lovers from the city. Recently, I was bemused by the brand tactics of a hotel in Kathmandu – they played traditional Nepali tunes and as I entered there was a fresh smell of roses all around.

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